![]() ![]() For example, the USA is rated as the lowest-context culture, which can be explained by the mix of cultures and languages. Not only the system of language, but also historical and geographical aspects play a role when comparing the contextual differences. Therefore, the listener is responsible for being attentive of the intention of the speaker. That is, finding what has actually been said with the words used. This also results in learning to use second-degree meanings when expressing oneself. French has around 7 times less words than English (70 000 compared to 500 000), meaning that one word can have various different meanings depending on the context. This reflects in, for instance, French language. As Erin Meyer notes in her book: “Languages reflect the communication styles of the cultures that use the languages.” In high-context cultures one must hear all the context to understand the meaning of one word. The differences in the culture of communication can partly be explained with the interplay of language. (Meyer 2014)Ģ.2 Reasons Behind Contextual Differences Countries listed on the Communication scale between low and high-context cultures. Since the key is the implicit knowledge between the group of people, it is often even inappropriate to transfer some messages too explicitly. The philosophy of low-context communication can be seen in the already mentioned example of the USA: “Tell them what you are going to say, say it, and then repeat what you have just told.” On the other hand, high-context cultures base their communication on the unconscious assumptions about common references points. In low-context cultures the communication is simple and explicit. He proposed that the cultures of communication can typically fall into two categories. Hall, an American 20 th century anthropologist. The high and low-context culture framework was first introduced in 1976 by Edward T. The reasoning for the differences lies in the cultures of communicating: low-context and high-context (see Figure 1). There, implicit communication is more common, which means that reading between the lines and hearing what has not been said plays a vital role when exchanging the message. Clarity is a sign of good communication, and the accountability relies on the communicator: “If you don’t understand, it is my fault.” However, in the eastern countries, such as India or Korea, communication is all about reading the air. In the western part of the world, for instance, the USA, people are used to communicate as literally and explicitly as possible. In each scale, the the degree to which cultures are high- or low-context, a preference for frank versus diplomatic criticism, theory-based versus practice-based, egalitarian or hierarchical will be looked at. The aim of this essay is to assess the first 4 scales shown in the book, The Culture Map : Communicating, Evaluating, Persuading, and Leading. But we are not focusing on an individual level, but we talk about how society perceives an individual behavior. Meyer (2022) highlights that “Future-focused leadership involves decoding how people think, communicate, and get things done around the world.” Obviously, every individual is different and there are subcultures in every country, moreover, we have geographical differences, generational differences, and organizational differences. The Culture Map provides 8 dimensions that enables you to understand your own culture and its influences on global teamwork by analyzing a culture’s position in the scale and relation to other ones. “Future-Focused Leadership Involves the Ability to Decode How People Think, Communicate, and Get Things Done Around the World.” – Erin Meyer Written by Katrina Cirule, Seungyeon Shin and Flora LangĪs organizations are getting more diverse and the business world is more interconnected and virtual than ever, more challenges are appearing when it comes to handling a multicultural environment in a harmonized way.
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